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1. Establish web presence.
Approximately 790 million (784,253,568) people world-wide have access to the World-Wide-Web (WWW). No matter what your business is, you can't ignore 790 million people. Australia alone has more than 13 Million people online. That's a little over 65% of the population downunder. To be a part of that community and show that you are interested in serving them, you need to be on the WWW for them. You know your competitors will.
2. Make business information available.
What is basic business information? Think of a Yellow Pages ad. What are your hours? What do you do? How can someone contact you? What methods of payment do you take? Where are you located? Now think of a Yellow Pages ad where you have instant communication. What is today's special? Today's interest rate? Next week's parking lot sale information? If you could keep your customer informed of every reason why they should do business with you, don't you think you could do more business? You can on the WWW.
3. Better means of company presentation.
The WWW allows you to add multimedia themes like sound, pictures and short movie files to your company's info should this will serve your potential customers. You may also add interactivity between you and them, like asking them questions about what they think about you, your company and your products/services. No brochure will do that.
4. Answer frequently asked questions.
Whoever answers the phone in your company can tell you, their time is usually spent answering the same questions over and over again. These are the questions customers and potential clients want to know the answer to before they deal with you. Post them on a web page and you will have removed another barrier of doing business with you and free up some time for that harried phone operator by referring your customers there.
5. Make changing information available quickly.
Sometimes, information changes before it gets off the press. Now you have a pile of expensive, worthless paper. Electronic publishing changes with your needs. No paper, no ink, no printer's bill. You can change your web page as many times as you need. Think of it as an economical way to distribute up-to-date information on your company and its products, even to its' current customer base. No printed piece can match that flexibility .
6. Allow feedback from customers.
You pass out brochures, catalogue, booklets. But it doesn't work. No sales, no calls, no leads. What went wrong? Wrong colour, wrong price, wrong market? Keep testing, the marketing books say, and you'll eventually find out what went wrong. That's great for the big boys with deep pockets, but who is paying the bills? You are and you do not have time nor money to wait for the answer. With a Web page, you can ask for feedback and get it instantaneously with no extra cost. An instant e-mail response can be built into Web pages and can get the answer while it's fresh in your customers mind, without the cost and lack of response of business reply mail.
7. Serve your local market.
No matter where you are located, there are probably enough local customers with Web access to make it worth your while to consider Web marketing. But no matter where you are, if the big client has Web access, you should be there too.
8. To Network.
A lot of what passes for business is simply nothing more than making connections with other people. Every smart businessperson knows, it's not what you know; it's whom you know. Passing out your business card is part of every good meeting and every businessperson can tell more than one story how a chance meeting turned into the big deal. Well, what if you could pass out your business card to thousands of potential clients and partners, saying this is what I do and if you are ever in need of my services, this is how you can reach me. You can, 24 hours a day, inexpensively and simply, on the WWW.
9. Businesses on the Internet today
are the ones positioning themselves in tomorrow's market place. Those which choose to ignore the Internet today will be the ones forced onto the Internet, by their competitors, in an effort to reposition themselves and recapture any lost market share. One remarkable aspect of the Internet is that you don't have to be a large corporation to have a formidable presence on the Internet There are many small businesses on the Internet today, which are successfully carving out a new market niche for themselves with very limited financial and human resources.