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Client Background
Moonlight TV is right at the cutting edge of internet video technology, offering free online television for Australian audiences. We hope you'll enjoy your visit - and with new content every week, there's always a good reason to come back.
Our Solution
Serious web based video management system, streamlined video advertising, and powerful online marketing tools gives MoonlightTV it's fuzzy feeling of success.
This demanding project saw Sitescene invent a custom web based video management and processing system. The system enables the MoonlightTV staff to simply select a video to upload in a range of formats, and the system automates the entire conversion to web, thumbnail generation and so much more.
A custom built content management system built on our A'Presto CMS puts control of the website back into the hands of MoonlightTV staff to mange the website in-house. The website is built in web friendly mark-up such as XHTML and CSS and utilises the latest javascript technologies including Mootools. Our Beacon™ Activator SEO and Beacon™ Commander SEO packages continue to provide a constand stream of traffic to the website. They ensured that the website was indexed on Google and major search engines quickly provided MoonlightTV with a measureable return on their investment.
Sitescene also produced two small motion graphics animations for MoonlightTV that were heavily integrated with their ongoing marketing campaigns and in cinema displays. Futher, Sitescene worked in collaboration with the MoonlightTV team assisting in the creation of the MLTV corporate identity and branding.