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Client Background
SwishTV is right at the cutting edge of internet video technology, offering free online television for Australian audiences. We hope you'll enjoy your visit - and with new content every week, there's always a good reason to come back.
Our Solution
Serious web based video management system, streamlined video advertising, and powerful online marketing tools gives SwishTV it's fuzzy feeling of success.
This demanding project saw Sitescene invent a custom web based video management and processing system. The system enables the SwishTV staff to simply select a video to upload in a range of formats, and the system automates the entire conversion to web, thumbnail generation and so much more.
A custom built content management system built on our A'Presto CMS puts control of the website back into the hands of SwishTV staff to mange the website in-house. The website is built in web friendly mark-up such as XHTML and CSS and utilises the latest javascript technologies including Mootools. Our Beacon™ Activator SEO and Beacon™ Commander SEO packages continue to provide a constant stream of traffic to the website. They ensured that the website was indexed on Google and major search engines quickly provided SwishTV with a measureable return on their investment.
Sitescene also produced two small motion graphics animations for SwishTV that were heavily integrated with their ongoing marketing campaigns and in cinema displays. Further, Sitescene worked in collaboration with the SwishTV team assisting in the creation of the SwishTV corporate identity and branding.
An iPhone web application has also been developed which brings the entertainment of SwishTV to mobile devices with an easy to use interface.